Research is the crucial first step in any digital marketing strategy. From industry to competitors to fans, a comprehensive online research program will inform every facet of your marketing planning. In short, this research isn’t just about making content, it’s about making content better.
Focus groups and surveys have their place, but what if you could analyze what people naturally say about your brand every day? Our social listening tools and techniques deliver the answers you need with surprising speed and accuracy.
Create opportunities and relationships by understanding a day in the life of your customers. Use demographics and psychographics to uncover media and messaging that resonate with your target audiences.
Stay above the fray by understanding the trends, conversations and competition driving your market today, then identify opportunities for growth tomorrow.
Nail your brand positioning by analyzing what the competition is doing online and who’s talking about them. Then stake your claim with a relevant, ownable niche like no other.
Identify top social media influencers who would love to spread the word about your subject matter to their fans, and boost your credibility among those in the know and those already inspired by your brand.
Let’s face it, we look to our friends, influencers and even complete strangers online for the facts before believing what brands say. And as social platforms become increasingly “pay-to-play”, it’s more important than ever to support organic conversation about your brand online.
We help you cultivate meaning, relevance and vitality by applying social media research to every aspect of the business, from marketing and product development to corporate social responsibility initiatives and customer service.
When it comes to digital, you no longer have complete control over your brand and message – your fans will review, remix and rewrite everything about you. And that’s a great thing! We’re here to guide you on how best to present your brand position and voice in the social media age.
Turn customers into brand champions by applying a fan-first approach to your business: address the passions, problems and needs they express online and watch them spread the love to their friends and colleagues in ways you simply couldn’t do yourself.